Lonnie is the founder of LK & Associates. Nowadays, Lonnie is semi-retired, but he is still involved with specialty accounts. Lonnie prides on his relationships with our clients and the manufacturers we have represented. “They are partners and friends. We know they rely upon us and that we share the same level of commitment and dedication."
Seth’s whole life has been immersed in the consumer electronics business. As a 2nd generation rep principal he has over 20 years of experience with LK. Seth’s primary focus is to continually adapt to change and partner with manufacturers of like mind who take care of our dealers and help them differentiate themselves. “Our dealers are our lifeline and we never forget that.”
She began in the AV industry 12 years ago working for a CI dealer. In 2006 she was hired at LK & Associates transitioning from Inside Sales, Sales Manager and currently Vice President. Her affable nature and outgoing personality are well suited to her profession that involves meeting and dealing with people related to the architecturally and design-oriented lines that we represent.
Director of Business Development
Jason has been in the Consumer Electronics Industry for over 24 years starting out in 12V and has held positions from National Sales Trainer to Director of Sales for some of the industries most recognized manufacturers. He was a 2010 recipient of Dealerscope Magazine's Top 40 Under 40 award in Consumer Electronics and has extensive Mobile, Marine and Residential Channel development experience.
AJ is a huge people-person and has spent 30 years in the Consumer Electronics industry. He has a passion to help clients understand what it is they are looking for or what they want to improve. When away from work, AJ is an avid road cyclist averaging 150 miles weekly and usually listening to business and American history books on the Audible app.
Luis AKA “Paco” joined LK & Associates in 2012. After several years in the 12V industry, Luis recently transitioned to our CI side of the business. Recognizing the imperative value in customer service, he has formed a close client relationship, collaborating on multiple projects and supporting our valued dealers.
Customer Service Manager
Alicia started in the A/V industry in 2004 working for a high-end CI dealer while specializing in purchasing, administrative assisting, & service management. She loves the rep & distribution side best.
Marketing Manager/ Inside Sales & Specifications
Vanessa brings 17 years in the Consumer Electronics industry as Manufacturer Technical Support and Marketing Director. In 2015, Vanessa joined LK & Associates to aid in product specifications, marketing and manages dealer/manufacturer relationships. Her extensive knowledge of the industry and passion are critical components to our strategic management of communications and market growth.
Ritchie oversees all daily warehouse and inventory operations, and helps develops procedures that increase efficiencies for our team, our vendors and our customers.
He is the youngest member of the LKA team! He has 8 years of customer service experience and holds a CompTIA Microsoft A+ Certification. One of Ritchie’s passion is music and enjoys playing drums, guitar, bass and more.