OUR TEAM
We’re passionate about what we do and take pride in delivering high-quality work through a team that’s professional, responsive, and always dialed in. Every interaction matters. We thrive on change, stay ahead through ongoing training, and guide you through the latest technology with smart, tailored solutions that work.
Meet the incredible team behind it all — a driven group of professionals committed to delivering exceptional service, innovative solutions, and real results.

LONNIE KAPLAN
FOUNDER
Lonnie Kaplan, now retired, founded LK & Associates in 1986, evolving it from Third Century Marketing into a leading firm serving Florida and Puerto Rico. With roots dating back to 1971, Lonnie built a legacy of excellence in custom electronics, known for his integrity, industry expertise, and lifelong client relationships.

SETH KAPLAN
PRESIDENT
Seth Kaplan, President of LK & Associates, brings decades of experience in audio/video, lighting, and automation. With a background in custom integration and manufacturer representation, he leads the firm’s growth across Florida and Puerto Rico, fostering strong industry partnerships and supporting integrators with tailored solutions and forward-thinking strategies.

ANEL BAYON
VICE PRESIDENT - SALES
SOUTH FL
She began in the AV industry 20 years ago working for a CI dealer. In 2006 she was hired at LK & Associates transitioning from Inside Sales, Sales Manager and currently Vice President. Her affable nature and outgoing personality are well suited to her profession that involves meeting and dealing with people related to the architecturally and design-oriented lines that we represent.
In 2020 Anel was the recipient of the highly regarded “CEDIA - Rep of Year”

AJ STOCKTON
GENERAL MANAGER - SALES
SOUTH FL
A 37-year veteran of the Consumer Electronics industry, AJ is a born people-person with a singular passion: helping clients fully understand their goals. He uses this drive to ensure every client gets the right solution. In his time away from work, AJ is a dedicated road cyclist, averaging 150 miles weekly while absorbing business and history knowledge via Audible. He is also a licensed Amateur Radio Operator Extra Class (NK4O).

MARK GOLDSTEIN
SALES
SOUTH FL & PUERTO RICO
Mark has a strong background in consumer electronics and sales. His previous experience includes 21 years at Sound Advice, a large Florida consumer electronics retailer, where he held various positions including store manager and regional sales manager, to corporate director of training. Mark has been a manufacturer rep for the past 12 years. He puts his experience and selling skills to work by helping our dealers understand the needs of their customers and how to sell the best products for the job.

HECTOR MOLLEDA
SALES
SOUTH FL
Hector brings over 20 years of experience in the consumer electronics industry, with previous roles at AVAD, Blue Star Distribution , and BrandsMart USA, along with several years working with a manufacturers’ rep firm in the Southeast region. Known for his approachable style and strong dealer relationships, he’s dedicated to supporting our South Florida partners and driving growth across the region. When he’s not helping integrators, you’ll probably find him in the kitchen whipping up one of his signature desserts.

LUIS "PACO" LUGO
SALES
CENTRAL & NORTH FL
Luis joined LK & Associates in 2012 after several years in the 12V industry, later transitioning to the custom integration side of the business.
Known for his strong focus on customer service, he’s built lasting relationships with dealers across Central and North Florida, collaborating on projects and providing dedicated support for our lines.

DAN HENCH
SALES
CENTRAL & NORTH FL
Dan brings 20 years of experience as a manufacturer rep in the custom install industry. He has built a solid foundation of dealer relationships in FL through his vast sales experience and technical knowledge.
Dan holds a degree in electrical engineering, which supports his high level of product knowledge and an ability to understand the technical aspects of the lines we represent.

MIGUEL MUNAR
TECHNICAL SUPPORT MANAGER LIGHTING, SHADING & DESIGN
SOUTH FL
Meet Miguel—an AV industry veteran since 2006. For the past four years, he's specialized in Architectural and Specialty lighting design and sales, along with expertise in lighting control systems. Passionate and innovative, Miguel transforms spaces into extraordinary experiences with his creative flair and technological know-how.

DANIEL URDANETA
OPERATIONS MANAGER
Daniel brings over 20 years of experience in operations, administration, management, finance, and engineering.
He leads efforts to streamline internal processes and enhance efficiency across LK & Associates and the LK Stockroom.

ALICIA ZVANUT
CUSTOMER SERVICE MANAGER
Alicia began her A/V career in 2004 with a high-end custom integration dealer, specializing in purchasing, administration, and service management. Now as Customer Service Manager at LK & Associates, there’s a good chance you’ve spoken with her — she’s known for her impeccable follow-up and passion for the rep and distribution side of the industry.

BECKY MARTIN
CUSTOMER SERVICE
Becky oversees all aspects of customer service, supporting our dealers, vendors, and sales team with care and precision. With over 20 years in the rep channel, she knows how to keep communication flowing smoothly between vendors and dealers.
Her can-do attitude and commitment to excellence have earned her praise from customers and manufacturers alike.

VANESSA SAYEN
MARKETING / SPECIFICATIONS
CEDIA OUTREACH INSTRUCTOR (COI)
Vanessa leads marketing at LK & Associates, driving brand strategy and dealer engagement while blending technical insight with creative strategy to strengthen industry partnerships. She also specializes in specifying product solutions for dealers and teaching CEU-accredited courses to our FL trade partners.
With 25 years in consumer electronics, Vanessa holds an AI Studies Certification from FIU and has been recognized among CE Pro’s 40 Women to Watch (2024) and Young Turks of CE by CustomRetailer Magazine (2011).