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OUR TEAM

We’re passionate about what we do and take pride in delivering high-quality work through a team that’s professional, responsive, and always dialed in. Every interaction matters. We thrive on change, stay ahead through ongoing training, and guide you through the latest technology with smart, tailored solutions that work.

Meet the incredible team behind it all — a driven group of professionals committed to delivering exceptional service, innovative solutions, and real results.

LONNIE KAPLAN

FOUNDER

Lonnie Kaplan, now retired, founded LK & Associates in 1986, evolving it from Third Century Marketing into a leading firm serving Florida and Puerto Rico. With roots dating back to 1971, Lonnie built a legacy of excellence in custom electronics, known for his integrity, industry expertise, and lifelong client relationships.


SETH KAPLAN

PRESIDENT

Seth Kaplan, President of LK & Associates, brings decades of experience in audio/video, lighting, and automation. With a background in custom integration and manufacturer representation, he leads the firm’s growth across Florida and Puerto Rico, fostering strong industry partnerships and supporting integrators with tailored solutions and forward-thinking strategies.


ANEL BAYON

VICE PRESIDENT - SALES
SOUTH FL

She began in the AV industry 20 years ago working for a CI dealer. In 2006 she was hired at LK & Associates transitioning from Inside Sales, Sales Manager and currently Vice President.  Her affable nature and outgoing personality are well suited to her profession that involves meeting and dealing with people related to the architecturally and design-oriented lines that we represent.

In 2020 Anel was the recipient of the highly regarded “CEDIA - Rep of Year”


AJ STOCKTON

GENERAL MANAGER - SALES
SOUTH FL

AJ is a huge people-person and has spent 30 years in the Consumer Electronics industry. He has a passion to help clients understand what it is they are looking for or what they want to improve. When away from work, AJ is an avid road cyclist averaging 150 miles weekly and usually listening to business and American history books on the Audible app.


MARK GOLDSTEIN

SALES
SOUTH FL

Mark has a strong background in consumer electronics and sales. His previous experience includes 21 years at Sound Advice, a large Florida consumer electronics retailer, where he held various positions including store manager and regional sales manager, to corporate director of training. Mark has been a manufacturer rep for the past 12 years. He puts his experience and selling skills to work by helping our dealers understand the needs of their customers and how to sell the best products for the job.


LUIS LUGO

SALES
CENTRAL & NORTH FL

Luis AKA “Paco” joined LK & Associates in 2012. After several years in the 12V industry, Luis transitioned to our CI side of the business. Recognizing the imperative value in customer service, he has formed a close client relationship with our dealers in Central and North FL, collaborating on multiple projects and supporting our lines.


DAN HENCH

SALES
CENTRAL & NORTH FL

Dan brings 17 years of experience as a manufacturer rep in the custom install industry. He has built a solid foundation of dealer relationships in FL through his vast sales experience and technical knowledge. 

Dan holds a degree in electrical engineering, which supports his high level of product knowledge and an ability to understand the technical aspects of the lines we represent.


JARROD FOX

LIGHTING BUSINESS DEVELOPMENT MANAGER

Jarrod brings over 20 years of experience in lighting specification, consulting, and control systems. He’s a trusted resource for integrators, architects, and designers, known for his technical expertise and collaborative approach. Jarrod develops tailored solutions that balance aesthetics and performance, building lasting relationships along the way. As part of the LK team, his solution-driven mindset helps deliver exceptional results across a wide range of projects.


MIGUEL MUNAR

TECHNICAL SUPPORT MANAGER LIGHTING, SHADING & DESIGN
SOUTH FL

Meet Miguel—an AV industry veteran since 2006. For the past four years, he's specialized in Architectural and Specialty lighting design and sales, along with expertise in lighting control systems. Passionate and innovative, Miguel transforms spaces into extraordinary experiences with his creative flair and technological know-how.


DANIEL URDANETA

OPERATIONS MANAGER

Daniel joins the LK team with 20 years of experience in operations, administration, management, finance, & engineering. He will head up streamlining the interior operations at LK & Associates and LK Stockroom. 


ALICIA ZVANUT

CUSTOMER SERVICE MANAGER

Alicia started in the A/V industry in 2004 working for a high-end CI dealer while specializing in purchasing, administrative assisting, & service management. Alicia's follow up is impecable! She loves the rep & distribution side best.


BECKY MARTIN

CUSTOMER SERVICE 

Becky is responsible for all aspects of customer service, supporting our dealers, vendors and sales team.

Becky’s can-do attitude has earned her praise and accolades from our customers and our manufacturers. 


VANESSA SAYEN

MARKETING / SPECIFICATIONS
CEDIA OUTREACH INSTRUCTOR (COI)

Vanessa brings over 24 years in the Consumer Electronics industry as Manufacturer Technical Support and Marketing Director.  In 2015, Vanessa joined LK & Associates to aid in product specifications, marketing and manages dealer/manufacturer relationships. Her extensive knowledge of the industry and passion are critical components to our strategic management of communications and market growth.

Vanessa is a certified CEDIA Outreach Instructor (COI) offering CEU-approved education to local design and build trade partners.